CJ Pukala

Note: This article was generated by ChatGPT, an artificial intelligence (AI) chatbot.

Gary Vaynerchuk’s article “Content is King, but Context is God” hits on a truth that every creator, marketer, and even sports fan with a social media account should absorb — great content means nothing if it doesn’t fit the platform or the audience consuming it.

Vaynerchuk argues that too many people obsess over making “great content” without considering where it’s being shared or who it’s for. The same video that crushes on TikTok might flop on Instagram or LinkedIn — not because it’s bad, but because it’s out of context. “You have to respect the platform and audience,” he says, and that simple idea separates brands that thrive from those that fade into the scroll.

Think about it: when fans hop on Instagram, they’re not there for a long lecture about your brand or a cluttered promo post. They want quick, eye-catching visuals that fit the rhythm of their feed. On X (Twitter), it’s about wit and timing. On YouTube, it’s storytelling. Each platform has its own language, and successful creators learn to speak them fluently.

Vaynerchuk’s philosophy mirrors what great coaches do — they don’t force every player into the same system; they adjust their strategy based on the game and the opponent. In the same way, every post, tweet, or video should be tailored for the “game” it’s playing in.

For content creators, that means taking time to understand how people behave on each platform. If you’re running an Instagram page that mixes NYC culture with sports fandom, for example, you might post subway shots leading to Yankee Stadium on Reels, while saving longer, reflective fan stories for a blog or YouTube video. Both pieces are valuable, but their power comes from being placed in the right context.

At its core, Gary Vee’s message is about empathy — knowing your audience deeply enough to meet them where they are. Content might get you noticed, but context keeps people coming back. In a world overloaded with posts and promotions, understanding the mindset of your audience isn’t just good strategy — it’s the key to real connection.