CJ Pukala

Today’s Song: On To The Next One– Jay-Z & Swizz Beats (2009)

I met Gary Vaynerchuk (Gary Vee) back in 2021. I have always been a fan of his content; we share the same rooting interests for sports. I still hope that he buys the Jets one day. He would make a great owner. Anyway, as I was walking out of my first Knicks game, I ran into him and snapped a photo together. It was pretty cool. 

In this week’s module, I came across the article by Gary titled “Content Is King, but Context Is God.” The title intrigued me off the bat as a journalist and someone who enjoys his content. So I gave it a read, and I came across a few themes and ideas that jumped out at me as someone aspiring to land somewhere within the content creation realm. 

His section about making sure ot not to interrupt the experience of the reader, viewer, scroller, etc, stood out the most to me. When Gary mentioned he got a pop-up ad on the ESPN app for Acura, he tried to click it away. When he did that, it still took him to the Acura website. He said that his “experience was sold back to Acura”. 

I am someone who uses the ESPN app, for example, just to check a quick score of a game, like Vee was alluding to. There are many people out there, just like Gary, who have a fast experience in the app.

 In the article, Vee noted that you need to capture the viewer’s attention, as they may form a quick impression of the app based on what they see in a short time. If someone wants to see the Lions game score or something, and they are greeted with an Acura ad and swipe out of the app because they get frustrated by it, then ESPN loses out. 

Individual content creators, companies, and apps need to provide consumers with an uninterrupted, engaging experience that lets them get what they want. It’s a dog-eat-dog world in the content sphere nowadays, and if people don’t like their content, well they’ll just be going On To The Next One

*This article was not written with the help of Artificial Intelligence (AI)